Question
Please help me with an analysis of the competitive landscape. The memo should provide a research-based competitive analysis by (1) evaluating the resources, capabilities, strategies
Please help me with an analysis of the competitive landscape.
The memo should provide a research-based competitive analysis by (1) evaluating the resources, capabilities, strategies / tactics, and position of relevant competitors and (2) characterizing the relevance and importance of competitive forces.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
