Question
Please help me with is project Please make sure your answers are genuine, thanks You are working in an advertising agency and are in charge
Please help me with is project
Please make sure your answers are genuine, thanks
You are working in an advertising agency and are in charge of coming up with a media plan for your client, Levi Strauss & Co., because they are launching a marketing campaign for a new pair of jeans, 599 Regular Fit Levi's Men's Eco Jeans.
Levi Strauss & Co. is an American clothing company known worldwide for its Levi's brand of denim jeans.
The new 599 Regular Fit Levi's Men's Eco Jeans. are made of 100% recycled materials, which makes them ecologically friendly.
The marketing campaign slogan is, 'Look good in 599 Levis's Men's Eco jeans and your part for the planet!'
ASSUME NO PANDEMIC/NO COVID
Your budget is: $250,000.Note, you do not need to spend all of it.
Your target consumer is:
Demographics: Men, aged 19-25, college/university students, low-income, live with parents.
Geographics: Canadian, live in urban areas such as Toronto.
Psychographics: Enjoy rap music, volunteering for charities, and socializing with friends online.
Your client wants your help choosing 4 types of media from the list below:
Print Media Choices
Newspapers
Magazines
TV Choices
TV Commercials
Radio Choices
Radio Commercials
Out-of Home Choices
Outdoor Advertising (Posters, Billboards, etc..)
Transit-specific Advertising
At-Retail-specific Media
Direct Response Media Choices
Direct Mail
Interactive Media Choices
Online Advertising (Web Banners, Video Advertisements, etc.)
Social Media-specific Advertising
Experiential Marketing Choices
Events
Sponsorship-specific Events
PART 1: CHOOSING YOUR MEDIA
1a- Choose 4 of the media listed to recommend your client.Consider your target market above, and explain in detail, why you made these choices for them.
Note, you can choose more than one type.
For example, you may choose to advertise in a print magazine and a print newspaper - these would count as two different media choices.
1b- Describe which exact type of media in each of the categories that you would select and explain why this would be a good fit for your target market.
For example, if you choose magazines, which magazines did you select?What type of spread?Where would you place the advertisement?
2- Give two specific examples of specific types of advertising media that you would NOT use for your target segment and explain in detail why these would not resonate with your audience.
3- Explain why it is important that all the advertisements must have coordinated media selections and have a consistent look, so that they are integrated marketing communications.
4- Explain what might happen if the advertisements did not have a consistent look?
PART 2: BUILDING YOUR MEDIA PLAN
1- Pick a launch date for your media plan for your product's marketing campaign. Consider your product and your target market, and explain why you chose this date.
2- Divide up your budget of $500,000 across your 4 media choices and fill in the blocking chart below.
Fill in the media blocking chart with timelines when your media would run and how much you would spend on each.Explain why you chose these launch dates and allocated these dollar amounts. Explain the type of schedule you have created for each media.
Note, you do not need to spend all of your budget. the block can be found via this link--- https://www.keepandshare.com/doc3/65692/forcoursehero-docx-16k?da=y
3- Explain why ROI is important.
4- Imagine you need a minimum ROI of 20% for the total of your entire plan. Estimate the value of sales you would get from each media, and calculate so that your plan adds up to a 20%-30% ROI.
Recall the formula for ROI is:
Sales-Costs
Costs
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