Please help me with Part A: Estimate the best-selling price and the associated sales volume (units) for Dove Biological for 2021 based on the above demand schedule. Explain reasons for your choice (Show your work/formulae for one calculation line).

SECTION 01 Answer ALL Questions QUESTION 01 Procter & Gamble PLC (P&G) and Unilever PLC have been competing in global markets with many product and brand compositions for nearly a century. The arch rivalry between P&G's Ivory soap and Unilever's Dove soap brand has been the highlight in the industry for the last several years. Unilever's Dove body wash liquid soap has been very successful in Europe and offers several varieties including "Dove Biological", "Dove Sensitive", each targeted at a specific specialized segment of the market. Dove Sensitive is one of many specialized liquid soap products targeted for people with sensitive skin. Branding for this product is focused on touch as part of what makes families close. Dove Biological is targeted towards the organic market focusing on consumers who advocate buying chemical free products. Research has indicated that this market would be smaller at the initial stage of its operations, yet, would be promising given the popularity of organic products in Canada. Unilever is contemplating the launch of either Dove Biological or Dove Sensitive in Canada and has made the following sales and costs forecasts. Description Dove Sensitive Dove Biological 2020 2021 2020 2021 Sales Volume (Dispensing 250,000 325,000 950,000 To be estimated Units) Unit Selling Price per 27.00 28.00 27.00 To be estimated Dispensing Unit ($) Variable Cost per Dispensing 17.00 18.00 15.50 16.00 Unit ($) Fixed Costs ($) 2,000,000 2,500,000 8,000,000 10,000,000 Part A A suggested selling price and estimated sales has not yet been projected for Dove Biological for 2021. Market research data has produced the following demand schedule for Dove Biological for 2021. Selling Price ($) Sales Volume (Units) 34.45 720,000 29.75 1,040,000 25.00 ,200,000 22.75 1,248,000 20.00 1,300,000 Estimate the best-selling price and the associated sales volume (units) for Dove Biological for 2021 based on the above demand schedule. Explain reasons for your choice (Show your work/formulae for one calculation line)