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Please help me,answer the number three only (Third bullet) Please explain it thoroughly so I can understand it Please dont give me a google base

Please help me,answer the number three only

(Third bullet)

Please explain it thoroughly so I can understand it

Please dont give me a google base answer only or else I will thumbs down??

Thank you??

0 what is the Unique Selling Proposition? 0 what are direct, category, generic, shared-wallet, competitors 0 how better than competitors. include perceptual map 0 barriers to future competitors - IP issues and strategy

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