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Question Completion Status: QUESTION 70 Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience O a reduced costs. b.increased lawsuits. c. disappointed shareholders. d negative publicity e improved marketing performance. QUESTION 71 Communication through the use of brochures, annual reports, event sponsorships, and news stories is referred to as a publicity. b public relations cadvertising d sales promotion e personal selling QUESTION 72 Comparative advertisements mention the actual names of competing brands True False Click Save and Submit to save and submit. Click Save All Ansters to save all answers