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Please help solve letter D & letter E! The questions are letter D&E Classic Knitwear manufactures and sells unbranded, non-fashion, casual knit apparel to wholesalers
Please help solve letter D & letter E!
The questions are letter D&E
Classic Knitwear manufactures and sells unbranded, non-fashion, casual knit apparel to wholesalers who apply silk screening patterns and sell to retailers. Classic is considering a licensing agreement to manufacture and sell a new branded, non-fashion, non-screen print garment to retail channels that are different from those in which they current operate. That will require a new marketing strategy with different variable costs for the garments, different marketing fixed costs, different wholesale prices (what they will charge to retailers), and so on. They forecast that with the new marketing strategy they will sell 527,250 shirts in the first year. The branded segment of the non-fashion, nonscreen print market is currently $10 billion valued at wholesale prices (prices charged to retarlers). up from $9 billion last year. Classic's costs, expenses, and pricing for the new garment will be as follows: d. What will their share of the branded, non-fashion, non-screen print market be if they achieve their sales forecast? e. Classic's largest competitor in the branded, non-fashion, non-screen print market is JamesBrands with 54.5 billion in sales (measured at wholesale prices). Given Classic's market share calculated in part d, what will Classic's relative market share (RMS) be? What is the market growth rate in branded, non-fashion, non-screen print apparel? So, where in Classic's portfolio would you classify their new product if they achieve these results in year one Step by Step Solution
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