Please help. This marketing strategy brings out a great lesson of creating a customer community around a

company's brand. It is the initiative of the organisation to bring the products to the customers

and not the customers to learn of it on their own, thus, effective marketing strategies are

imperative. Creating workable and achievable goals ought to be the first step of strategic

marketing venture. With the widespread use of social media globally, utilising the various

platforms to create brand awareness is a noble venture. It only calls for innovativeness to

come up with unique features that will attract more users and acquire viral status.

Question 1

In the chapter on diabetes you wrote that you should avoid tablets

before age of 40 years in non-insulin-dependent diabetes mellitus

(NIDDM). Why is this, because in our country most doctors are

prescribing this?

Question 2

1. Should a patient poorly controlled on glibenclamide 15 mg a day and

metformin 1500 mg a day be moved onto insulin?

2. What are the indications for insulin in type 2 diabetics?

Question 3

What happens to the insulin-secreting capacity of a type 2 diabetic

placed on insulin therapy earlier than recommended? Can the external

supply of insulin improve the functional capacity of the insulin-secreting

cells, to some extent by providing some rest to these cells?

Question 4

1. Is inhaled insulin a suitable substitute for injectable insulin?

2. Is there, or will there soon be, insulin in the form of a tablet?

Question 5

What are the complications of insulin other than hypoglycaemia and

injection?

Question 6

I would like to know the processes that go into administering the

Alberti's/modified Alberti's regime in patients with uncontrolled

diabetes mellitus.

Question 7

Is there any role for steroids in the management of resistant diabetes

mellitus (daily insulin requirement exceeding 100 units/day)? Don't they

make glycaemic control worse?

Question 8

What is the importance of potassium chloride (KCl) in the treatment of a

diabetic patient (pre-operative care)? The formula in the text is explained

as 16 U of insulin 10 mmol of KCl 500 mL 10% glucose.

Question 9

What is the cut-off point of daily albumin excretion above which a

diabetic patient without hypertension should be given an angiotensinconverting enzyme (ACE) inhibitor?

Question 10

What is the urinary concentration or 24-hour urine albumin content above

which angiotensin-converting enzyme (ACE) inhibitors should be started

in diabetic patients? Does an albumin (in microgram)/creatinine (in

milligrams) ratio above 30 in the morning sample indicate a need for this?