Please help with Marketing metrics question. Thank you very much

12 of 15 A marketing manager for P&G wants to calculate the North American Value of the Gillette brand in 2012 using the Brand Z methodology. He attributes 10% of corporate earnings to the Gillette Brand in 2012 6 The brand Multiple is 12 times for Fabric and home care products, 16 times for grooming products and 8 times for pet and health care products. The estimated brand contribution from 2010-2014 for Beauty products is 80%, Grooming products 80%, Health Care products 75%, Fabric and home care products 60% and Pet food products 50% The Corporate Earnings was $10,756 in North American earnings and Attribution Rate was 39%. Calculate the North American Value of the Gillette brand for grooming products in 2012 using the Brand Z methodology alth care 80%,w $1 die of