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please help with study guide: Chapter 5 Understanding Organizations as Customers 1 . Business marketing 2 . Types of organizational buyers 3 . NAICS classification
please help with study guide:
Chapter Understanding Organizations as Customers
Business marketing
Types of organizational buyers
NAICS classification system
Buying decision process for organizations know the stages and specifics about each stage
Characteristics of organizational buying Derived demand
Reciprocity
Organizational buying criteria types of buying situations buy classes
Buying center and the roles in the buying center
Traditional vs reverse auction
How the marketing mix differs for organizational customers
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