Please help with this questions.

We see a huge number of ads and messages per day-on TV,over the radio, and of course online. Clutter can be described as commercials and other messages that compete for our attentions. Advertisers are concerned about clutter because the more ads and non-programmessages there are on TV-or anywhere else we are viewing content- the less attention viewers will pay attention to any given message.

1. Come up with two examples where the issue of clutter is disrupting the effective Advertising message that the company is trying to present.Use two different examples from different forms of media.
2. How can advertisers grab the attention of consumers when there are so many competing advertisements they are being exposed to?