please i need analysis for Tim Hortons industrty brand the requirements are in the first image, and the follwoing images is an example on how it should be done.Only include references that are current within the last 3 years.So please i need help with it
LIFE OF PI kobo arc10to (Kobo, 2013) BRAND PRESENTATION: KOBO PRESENTED BY: JOHN DORIGHT PRESENTED TO: Professor Bureau May 24, 2014 KOBO BACKGROUND History The first Kobo eReader was sold in 2010 (Euromonitor, 2012, p 1). The company was sold in 2012 to Rakuten Inc, the largest e- commerce company in Japan. Kobo's headquarters are in Toronto, ON (Euromonitor, 2012, p 1). Kobo not only manufacturers their own brand of eReaders, but has also developed tablets and applications for the ipad and android platforms (Euromonitor, 2012, p 1). Performance Kobo currently has 14.5 million registered users ("Kobo bucks softening", 2013, para 2), with most users based in Canada. Kobo is the fastest growing eReader, with growth of 145.% in Q1 2013 and a market share of 46% (kobocafe, 2013). KOBO - SEGMENTATION CHART Parental Educators Passionate Readers Demographic . 35-50 years of age . 50- 65 years of age . Married with young children Married or widowed High level of education . Working or retired . Medium to high income . High level of education . Male or female . Medium to high income level . Male or female Geographic . Mainly Canada . Mainly Canada Urban and rural Urban and ruralplatforms (Euromonitor, 2012, p 1). Performance Kobo currently has 14.5 million registered users ("Kobo bucks softening", 2013, para 2), with most users based in Canada. 4 of 12 Kobo is the fastest growing eReader, with growth of 145.% in Q1 2013 and a market share of 46% (kobocafe, 2013). KOBO - SEGMENTATION CHART Parental Educators Passionate Readers Demographic . 35-50 years of age . 50- 65 years of age . Married with young children . Married or widowed . High level of education . Working or retired . Medium to high income . High level of education . Male or female . Medium to high income level . Male or female Geographic . Mainly Canada Mainly Canada . Urban and rural . Urban and rural Psychographic . Comfortable with technology . Engage in hobbies . Spend time on the internet . Comfortable with technology but . Enjoy leisure time nothing too complex . Concerned about their . Serious readers children's education Encourage learning with their children Behavioural . Want easy access to reading . Love to read a lot of different types of material books, newspapers, magazines . Read in bed Material needs to be easy to read Read with their children Read books everyday KOBO - SEGMENTATION CHART Primary segment is the Passionate Reader Reasons: . Interested in 'reading' functionality and applications and less concerned about other cutting edge technology. Want a wide range of reading material available that is easily accessible and easy to read. Want to be connected to other readers as part of their social life. . Reading is a serious hobby for them and they spend a lot of time doing it (World Newsmedia Network, 2012, p 85). . The Parental Educators may be likely to lean towards a tablet, which offers greater functionality that may be more child-friendly and provide more interesting learning applications. KOBO PRODUCT: LEECHILD MARGARET DIANA ATWOOD GABALDON DAMEoffers greater functionality that may be more child-friendly and provide more interesting learning applications. KOBO PRODUCT: LEECHILD MARGARET DIANA ATWOOD GABALDON DAME BRITTEN IN kobo touch koboglo koboaura koboourown koboaurawa koboglown Wide range of eReaders of different size, functionality and prices (Purewal, 2013, para 1) . Over 3 million ebooks are available (kobocafe, 2013) PRICE: . Broad range of devices at varying price points, depending on the number of functions (Best Buy, 2013) . Priced from $39.99 - $299.99 (Best Buy, 2013) KOBO - PLACE AND PROMOTION PLACE: Available in 17,600 stores worldwide (kobokafe, 2013) In Canada, available in Best Buy, Indigo-Chapters, Toys R Us, and Walmart (kobocafe, 2013) PROMOTION (Bhatt, 2013): . Kobo advertises on television, print, billboards and bus shelters Kobo uses social media and has a comprehensive website Billboards Bus Shelters Television Commercials KOBO - SWOT - STRENGTHS Kobo Pulse integration with social media (Velazco, 2011) . Named the best eReader by the Wall Street Journal (kobocafe, 2013, "Kobo's bet to double down") Over 3.5 million ebooks available (Kobo, 2013, About US)Kobo uses social media and has a comprehensive website Billboards HD # vim Bus Shelters Television Commercials KOBO - SWOT - STRENGTHS Kobo Pulse integration with social media (Velazco, 2011) . Named the best eReader by the Wall Street Journal (kobocafe, 2013, "Kobo's bet to double down") Over 3.5 million ebooks available (Kobo, 2013, About US) Broad range of content across age ranges kobocafe, 2013, "Kobo's bet to double down") . Partnership with Chapters in Canada and other major retailers worldwide (Koslowski, 2013, para 1) Ebooks are available in 190 countries across 68 languages kobocafe, 2013, "Kobo's bet to double down") KOBO - SWOT - WEAKNESSESS . Limited functionality versus tablets . Rated lower than competitive eReaders by Consumer Reports (Consumer Reports, 2012, p 2) Low single digit market share in the U.S. market (Greenfield, 2013, p 1) . 20% share of the global ebook market (Hoffelder, 2013, para 2) EReaders are only available in a dozen countries (Greenfield, 2013, p 3) KOBO - SWOT - OPPORTUNITIES . Growth in self-published books (Campbell, 2013, para 2) . Baby boomers/seniors have more leisure time (Statistics Canada, 2009, puru. ZUKOBO - SWOT - OPPORTUNITIES . Growth in self-published books (Campbell, 2013, para 2) Baby boomers/seniors have more leisure time (Statistics Canada, 2009, para. 20) . Large global market for ebooks (Bensinger, 2013, para. 3) . Aging population (Statistics Canada, 2012) . Advertising space is being sold on competitive eReaders (Warc, 201 1, para 1) KOBO - SWOT - THREATS . 53%% of consumers intend to buy a Kindle (Ipsos, 2012, para 9) People are spending more time on the internet (CBC News, 2012, para. 2) . Tablet computers use colour, graphics, apps and touch technology (Bensinger, 2013, para .10) Pirating of ebooks (Pogue, 2013, para. 17) . Significant competitive pressure from Apple, Amazon and Sony (Euromonitor, 2012, p 2) Competitors spend large amounts on media (Del Rey, 2013, para 5) REFERENCES Amazon. (2013). Kindle E-readers. Retrieved from http://www.amazon.ca/dp/B007HCCODO/ref=sa menu kopszn Bensinger G. (2013. Jan 4). The E-Reader Revolution: Over Just as It Has Begun? Wall Street Journal. Retrieved from http://online.wsj.com/article/SB 1000142412788732387420457821983416057301 0.html#printMode Bhatt D. (2013). KOBO. Retrieved from: http://dhavalbhatt.com/KOBO Best Buy. (2013). eBook Readers. Retrieved from http://www.bestbuy.ca/en-CA/category/ebook- readers/28383.aspx?path=3577dc31bbe26f/fd8cf23435ae3ca05en01 CBC News. (2012, Mar 2). Canadians lead in time spent online, says report. Retrieved from http://www.cbc.caews/technology/story/2012/03/02/canadians-more-time-online.html Euromonitor International. (2012, Sept 10). Kobo Inc in Consumer Electronics (Canada). Retrieved from http://www.portal.euromonitor.com.library.sheridanc.on.ca/Portal/Pages/Search/S earchResultsList.aspx
