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Please, identify and discuss some types of firm-specific factors that increase a firms non-diversifiable risk (systematic risk). Also, identify and discuss some of firm-specific factors

Please, identify and discuss some types of firm-specific factors that increase a firms non-diversifiable risk (systematic risk). Also, identify and discuss some of firm-specific factors that increase a firms diversifiable risk (specific risk). Why do models of risk-adjusted expected returns include no expected return premia for diversifiable risk?

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