=+A refers to the headline. B refers to the body copy. The last A refers to the

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=+“A” refers to the headline. “B” refers to the body copy. The last “A”

refers to the last line of copy. So, if the headline used Maxwell House's

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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Authors: Margo Berman

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Question Posted: Sep 24, 2024 06:01 AM

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=+A refers to the headline. B refers to the body copy. The last A refers to the

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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