Please imagine that you are a marketing manager at a gaming company. The company launched a new gaming device, VXC, several months ago but its sales did not meet the goal. One day, your boss, the Chief Marketing Officer, approached you and started a conversation about hiring an independent marketing agency to implement stealth marketing strategies. The agency will use various strategies including the following:

1. Hiring people to create their YouTube channels and show the demos of the new VXC

1. Giving free VXC consoles to a number of high school and college students with a requirement that they must bring the device to schools/colleges and post their photos/videos with VXC on their social media such as Instagram, TIK TOK, and Facebook.

c. Hiring people to write positive online reviews about VXC on Amazon.com.

Individuals who will be involved with the above strategies will not disclose that they are sponsored by the agency. The agency will keep its affiliation with your company confidential.

1. Please identify some possible alternative solutions that would benefit all stakeholders. (2-3 alternative solutions).
2. Based on the alternative outlined in the previous question, which solution(s) would you recommend to the Chief Marketing Officer and why? Can I know the answer to no.2?