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Please include excel formulas 3. For the information given, rank the customers in terms of customer lifetime value. Avg. Annual Sales Avg. Profit Margin Expected
Please include excel formulas 3. For the information given, rank the customers in terms of customer lifetime value.
Avg. Annual Sales Avg. Profit Margin Expected Lifetime
Customer 1: $3,450 17 % 8 years
Customer 2: $2,000 13 % 6 years
Customer 3: $1,400 32 % 10 years
Use a discount rate of 6 percent and treat the average sales figures as annuities. Should any of these customers be fired and why?
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