Question
Please label the axis of the BCG Matrix below Based on only the following facts, please place each product in the BCG Matrixand, in the
Please label the axis of the BCG Matrix below
Based on only the following facts, please place each product in the BCG Matrixand, in the space below, EXPLAIN why you choose that location
Tesla Model S
: Tesla sold
about 30,600
units of the Model S
in
2016. This is number 1 among
the
electric
vehicles
category
, which is forecasted to have double digit growth over the next year.
BMW i3
: BMW sold
about
8,000 units of their all electric vehicle. It is in the electric vehicle
category, forecasted to have double digit growth over the next year.
Toyota Camry
: This vehicle sold 388,618 units in 2016, leading the midsize category
in 2016.
The midsize car market had no growth in 2016.
Mazda 6
: This vehicle sold 45,520 units in 2016 in the midsize category.
The midsize car market
had no growth in 2016.
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