Question
Please look for at least two examples of publicity about an organisation or its products by examining a range of media, for example TV, radio,
Please look for at least two examples of publicity about an organisation or its products by examining a range of media, for example TV, radio, newspapers, magazines or social media like Instagram or Twitter.
Your task is to post your answers to the following;
- What different angles of the issue have been covered in each case?
- Was the company or product portrayed in a favourable light?
- How is the potential impact on the target audience in each case?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
