make a marketing plan for and auto-repair shop including all the information below. Marketing plan: Include all of the following sections:

Company overview

Give an overview of your business. Why does your business exist and how does it fill a need or improve an aspect of your target audience's life?

Describe your marketing team. What is your approximate marketing budget, if any?

Target customers

Identify two customer segments that you want to target for this marketing plan. For each segment, describe the geographics, demographics, psychographics, and customer behaviour of this segment of customers.

Website & E-commerce

Describe your business's website (if it already exists include your proposals for improving it; if it doesn't exist yet, propose what you'd do)

Describe your e-commerce plan (ex. through your website or other sales channel)

Social media platforms

Identify two social media platforms that make sense for your business and justify why you chose them.

Describe your proposed strategy for engaging with follower on these platforms

Branding & content marketing

Describe your branding strategy. What voice or tone will you use throughout your marketing? What type of images or graphical elements will you use?

Describe your content marketing strategy

Paid advertising and additional strategies

Describe your paid advertising plan

Describe how you will use any additional online marketing strategies to promote your business. please refer to the business plan, attached.

Executive Summary Happy Go Lucky is a registered and licensed auto repair shop and used car dealership that will be located in one of the busiest streets in Tagudin Ilocos Sur. We provide top-quality auto repair and maintenance services to our customers. We sell and buy used cars from different manufacturers in the Philippines. We cater to companies and individuals who require a fast and professional service. We are aware that there are several auto repair shops around Tagudin, which is why we have considered to put up used car dealership for us to be unique and different in this line of business. We will ensure that all our customers are given first class treatment whenever they visit our garage/shop. We will ensure that we hold ourselves accountable to the highest standards by meeting our customers' needs precisely and completely whenever they patronize our used cars. Happy Go Lucky is a family business that is owned by Mr. Darriel Vince Guevarra and his immediate family members. Darriel Vince Guevarra has a Diploma in Business Administration and car dealership has been his par time job. Happy Go Lucky Business Plan Happy Go Lucky was inspired by the owners' grandfather who was an auto mechanic and once owned an auto repair shop, though the business was thriving, it had to close because his grandfather fell ill. Mr. Darriel Vince Guevara plan to revive this business again by opening Happy Go Lucky. Mission Our mission is to provide high quality, convenient and comprehensive auto repair at low cost. To establish a high quality used car dealership garage business that will make available a wide range of used cars from top manufacturing brands at affordable. The most important aspect of our business is trust. It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness, time to completion and to discover new ways to exceed the expectations of our clients. Products/Services Happy Go Lucky offers a wide range of services as outlined in the detailed sections below. It is ultimately the goal of the company to offer a high quality used cars from top manufacturing brands in the Philippines and a one-stop facility for all auto servicing needs, including brakes, transmission, wheel alignment, etc. In this way the company can offer greater perceived value for the customer than many other shops which specialize in certain areas. Other services we offer; Car wash Oil and Filter Change