Please make a paper on the following topic: 

The Role of Leadership Communication for Building a Successful Brand in the Digital Era. Challenges and Opportunities. Future Tendencies. The paper will have both a theoretical part, where to expose and critically discuss relevant views/theories of different consulted authors/researchers in the leadership communication area, and a practical part, consisting of concrete examples and a case study in line with the addressed topic (for example, analyzing the leadership communication styles and strategies identified at the level of a specific brand - please feel free choosing the preferred real company in this sense). 

By the end, you will mention your personal opinions and reflections on the subject, while also inserting your views on the future of leadership communication in the business sector of the Digital Era. Applying your critical and analytical thinking skills, as well as your creativity, originality, and innovative personal contribution is highly encouraged and recommended.