please make an introduction for apple company including background of the company. should use other refernces too.

this www.apple.com, AAPL Apple is the world's largest corporation based on a market capitalization of about $650 billion, IN approximately $200 billon more than Exxon, the world's second-largest company. Apple de- signs, manufactures, and markets the world's single-most popular smartphone, the iPhone, even FC though Apple has only about 15 percent of the global market share in smartphones. Apple also lea produces the iPad, iPod, iCloud, Mac computers, and other accessory devices. Headquartered yo in Cupertino, California, Apple owns iTunes, the popular app and store where customers can app download music. New for Apple with the release of the iPhone 6 and 6 Plus is Apple Pay, where customers sec can pay at retail stores by scanning their phone. Apple currently operates 450 Apple stores and employs 98,000. Apple's iPhone 6 and 6+ offer larger screens to better compete with Samsung. Initial sales of the iPhone 6 and 6+ broke records, with the higher margin 6+ doing best of all. Apple's new gold smartwatch released in spring 2015 sells for $4,000 to $5,000. The aluminum model is priced at $349, and the stainless steel model at $500. On July 21, 2015, Apple announced financial results for its fiscal 2015 third quarter that ended June 27, 2015. Specifically, the company reported quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, compared to revenue of $37.4 billion and net profit of $7.7 billion the prior year ago quarter. International sales accounted for 64 percent of the quarter's revenue. In that third quarter Apple's year-over-year growth rate accelerated from the first half of fiscal 2015, with revenue up 33 percent and earnings per share up 45 percent. The growth was fueled by record third quarter sales of iPhone and Mac, all-time record revenue from services, and the successful launch of Apple Watch. The company's quarterly iPhone revenue was up 59 percent over last year. Apple Music was released in July 2015 and the company plans to release iOS 9. OS X El Capitan and watchOS 2 to customers in Fall 2015. Copyright by Fred David Books LLC. www.strategyclub.com (Written by Forest Paul History Founded in 1976 by Steve Jobs and Steve Wozniak, Apple began as a personal computer com- pany providing desktop computers for businesses and the home. The first computer, the Apple 1, was hand built by Wozniak and did not come with a keyboard or an outer case to protect the computer. The products were considered a kit, and users had to supply extra parts themselves. The Apple I sold for the interesting price of $666.66, or around $2,800 adjusted for inflation. Apple was incorporated in 1977 after Wozniak sold his share for $800. The Apple II was first sold in 1977 and had the first major piece of business software, VisiCalc, a spreadsheet product. Apple went public in 1980 for $22 a share and generated more money on its IPO than any firm since Ford Motor Company 25 years earlier. Following a dispute with the Board, Steve Jobs resigned from Apple in 1985 and started a new firm. With Jobs unaffiliated with Apple for the next 15 years, Apple experimented with various other products, including CD players, digital cameras, speakers, and others. Throughout the 1990s, Apple experimented with several differ- ent product lines of personal computers, with limited success. Apple's products were generally significantly more expensive than that of competitors, not compatible with much of the leading software or with the more popular Windows machines, and also were not able to multitask as well as Windows-based machines. By 1996, Apple was struggling immensely and the firm acquired Steve Jobs' firm, NeXT. After the Board fired the existing CEO in 1997, Jobs was back, acting as interim CEO of Apple. In the same year, Jobs identified Jonathan Ive, and the two started working to rebuild Apple's products and brand name. Ive is currently the Senior VP of Design. After several Mac upgrades and new software products such as iMovie, in 2001, Apple introduced the iPod and the firm sold 100 million units in 6 years. The year 2003 brought about the iTunes Store, which synced $0.99 downloads to iPods and remains an industry leader. Apple launched the iPhone in 2008 and the iPad in 2010. In 2011, Steve Jobs passed away and current CEO Tim Cook now leads Apple