- please need answers of this question
X Question 9 / 10 For the iPhone, which of the following are considered digital attributes of the product? (Select all that apply) Feel of the touchscreen technology Size differences between iPhone models Colors Price CICICICICI Efficiency of using the appes on the phone X Question 8 / 10 True or False: Businesses often spend significantly more money on creating customer access for their products/service than they spend on advertising X Question 5 / 10 Price Sensitivity is affected by... (Select all that apply): D Switching Cost D Price/Quality Inferences 0 Availability and awareness of substitutes D Indirect Comparisons D Private Costs X Question 4 / 10 1% improvement in would create the biggest improvement of operating profit for a company. 0 Sales Volume 0 Fixed Cost 0 Price 0 Variable Cost X Question 6/ 10 Which of the following statement is true about measuring price elasticity? O For field/laboratory experiments, one only needs to measure preferences and intentions 0 When actual purchase is measured under controlled conditions, you are measuring Sales Data 0 One of the strengths of a Survey is that people are honest about their intentions on what they will do 0 A carefully designed choice set in a Trade-Off Analysis can allow us to measure how a consumer trades off one variable against another 0 Surveys measures the variable of actual purchases in an experimental environment X Question 1 / 10 Which of the following are included in the 7 M's of developing a Communication Plan? (Select all that apply): D Markets: Who should we talk to? 0 Mass: How large should the plan be? D Media Strategy: How do we reach them? CI Message Content/Design: What should we tell them and how? D Money: How much do we need to spend? N EXT > X Question 7 / 10 According to the Weber Fechner Law, consumers react to prices in as opposed to O Dollars / Euros O Euros / Dollars O Decimal Points of .99 / .00 0 Terms of Emotion / Rationality 0 Percentage Terms / Absolutes X Question 10/ 10 is when the consumers shop offline to get a feel for the product and then buys the product online at a cheaper price. 0 Retail Dating 0 Showrooming O Webrooming 0 Comparison Shopping X Question 3 / 10 Which of the following is NOT a true statement about the Key Principles of Media Planning? 0 The campaign must win awards in order to succeed O The campaign must avoid unpleasant connections with your product 0 The campaign mentions the brand name 0 The campaign can show the product in use 0 The campaign should state the positives of the product/service X Question 2 / 10 Which of the following is NOT an example of Mass and Targeted Media strategy? Online Word of Mouth Product Placement Print Media Outbound Advertising 00000 Public Relations
