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Question 8 (15 points) One the innovative products that SC Johnson has created in the last decade is the OFF! Clip on product. This product was targeted children and adults that are active outdoors and live in suburban and rural areas. When SC Johnson getting ready to launch their OFF! Clip on product to the market place they established a set of regional product sales forecasts using the ATAR forecasting methodology. Pick the correct sales unit forecast for Greater Vancouver region market based on the following information. At the time, there were 2,556,000 people living in the Greater Vancouver region, with 59% of these people live in suburban and rural areas. 74% of these suburban and rural dwellers are active outdoors. These are the market sizing and profile characteristics of the target market for this sales forecast. Prior to the product's introduction, SC Johnson completed a survey of buyer intentions within their target market and the results were - 25% would definitely buy, 31% would probably buy, 19% might buy, 14% will probably not, and 11% will definitely not buy. The company research also confirmed that 80% of initial buyers were projected to repeat their purchase within 6 months. When the product was launched SC Johnson spent significant promotional funds to ensure consumer awareness rate of 72% of target market. They also ensured that their distribution system would be able to ensure a 93% availability rate for interested customers. 219,091 394,363 235,581 175,273