Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

PLEASE NEW ANSWERS ONLY, CLEAR AND PROPER ENGLISH, THANKS IN ADVANCE Refer to general marketing concepts as well as digital marketing concepts. Also, cite all

PLEASE NEW ANSWERS ONLY, CLEAR AND PROPER ENGLISH, THANKS IN ADVANCE

Refer to general marketing concepts as well as digital marketing concepts. Also, cite all sources used.

  1. Choose an organization. Identify and list 2 popular digital marketing methods that you would recommend for that specific organization. Summarize each of the 2 methods. (See the chapter's titles of the textbook for examples of methods. For example: 'email marketing.')
  2. How could that organization specifically use those two methods to better their marketing efforts? Be specific. (It is not sufficient to say that Coca-Cola can use social media marketing to get more customers - this is too general).
  3. Discuss any ethical considerations in the digital marketing methods you chose, in the context of that organization's use of them.
  4. Find a website that interests you. Discuss the three concepts of "Traffic," "Conversion," and "Revenue" from chapter 1 as they relate to that website. For example, for "Conversion," is the website operator doing a good job of converting website visitors?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Consumer Behavior Buying, Having and Being

Authors: Michael R. Solomon

11th edition

978-0133451153, 133450899, 133451151, 978-0133450897

More Books

Students also viewed these Marketing questions

Question

How would you define IMC?

Answered: 1 week ago

Question

How can the barriers to IMC be overcome?

Answered: 1 week ago

Question

What do they need to do differently?

Answered: 1 week ago