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PLEASE NEW ANSWERS ONLY, CLEAR AND PROPER ENGLISH, THANKS IN ADVANCE Refer to general marketing concepts as well as digital marketing concepts. Also, cite all
PLEASE NEW ANSWERS ONLY, CLEAR AND PROPER ENGLISH, THANKS IN ADVANCE
Refer to general marketing concepts as well as digital marketing concepts. Also, cite all sources used.
- Choose an organization. Identify and list 2 popular digital marketing methods that you would recommend for that specific organization. Summarize each of the 2 methods. (See the chapter's titles of the textbook for examples of methods. For example: 'email marketing.')
- How could that organization specifically use those two methods to better their marketing efforts? Be specific. (It is not sufficient to say that Coca-Cola can use social media marketing to get more customers - this is too general).
- Discuss any ethical considerations in the digital marketing methods you chose, in the context of that organization's use of them.
- Find a website that interests you. Discuss the three concepts of "Traffic," "Conversion," and "Revenue" from chapter 1 as they relate to that website. For example, for "Conversion," is the website operator doing a good job of converting website visitors?
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