Note that this section focuses on "issues" promotion rather than "product" promotion. (e.g., Importance of hand washing vs. selling a specific soap). Using an example important to you (e.g., global warming, literacy, world hunger, human rights), discuss what you see as some of the main global communication challenges facing that issue.

 

, the author offers four different approaches often used in advancing issue awareness. Using your issue to illustrate, discuss how 2-3 of those approaches would be helpful to your effort. Why choose that approach? What would be the intended outcome?

cite references, including the textbook and additional outside resources.