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A) influencer 6) es C) decidem De buyver E) sateinpers B) consumer fererated marketins C) Jocal markoting D) mass marketing E) Largut marketing. 37) Marketers of automobiles, financlal services, and travel are mest likely to ase which of the following types of segmentation? A) income D) gender C) benefits sought D) usage rate E) occasion 44) Amaton Frime strives to convert casual shoppets inte loyal profitable customers. Omen nese happens, an A maxon Frime customet can be classified as a A) barnacle. B) true believer C) stranger D) lagesard E) butterfly 45) Betore being acquired hy Restapant Hrands Intemational in 20f6. Tian Horton's focused on different approachis to company growth. In the Produch Market Expansion Gias avoided. successintly applied three of the four apptoaches. The feurth appraach: A) product develogmint B) market penetration. C) product adaptation D) diversification E) market developcrent 46) Which of the following is a true statement about Baby Boomers? A) They constitute the langest demographuc group in Canada B) They are the wealthiest genetation in Canadian history. C) They are the most educated generation of Canadians D) They are the first generation to have grown up with computers E) They were born between 1965 and 1976 . 47) Which of the follewing is mest likely a characteristic of Generation Xers? A) They were the first group to grow up in the internet era B) They are a considerably larger population then the Baby Boomers C) They prefer quantity over quality of products D) They are the least educated generation to date E) They are generally unreceptive to ads that make fun of tradition 48) Which of the following illustrates the changing composition of the Canadian family? A) the number of samesex couples raising children has decreased B) the number of married couples with children under 18 is climbing C) there are fewer dual income families as tewer women enter the wotkforce: D) there is a growing crowded nest syndrome with about 35% of young Catadians aged 2034 Isving with at least one parent E) a decrease in the mumber of same sex couples 49) All of the follawing statements are trae of telephone intervicwing except one. Which onet. A) introduces interviewer bias B) higher cost then mail questionnaires: C) interviewers tend to interpret answers similarly D) some people do not want to discuss personal questions E) under time pressures lead some interviewers to cheat According to the Production concept, consumers will favour products that are and A) advertised and affordable. D) satisfying and quality focused C) in high demand and hard to find D) available and affordable E) segmented and convenient 61) As Starbucks continues to grow, it is faced with a myriad of challenges and surprised during the implementation of marketing plans. Hence, the marketing department must practise constant A) corrective action: B) environmental scanning C) customer management D) performance analysis E) marketing control 62) Jeff Barkins is a conscientious marketing managet. Sometimes. Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create: broad guidelines that everyone in the organiration must follow in the form of a A) business value statement B) company mission statement C) company vision statement D) corporate marketing ethics policy E) financial statement 63) Uber Taxi companies in many large metropolitan areas are requiring new drivers to. undergo a two-day training seminat during which they learn basic etiquete of this training? familiarity with common landmarks and street names. What is the A) to promote the company image by increanitig phe B) to give higher education benetits to C) to improve employee fatisacto D) to improve customer service E) product differentiation and mass distribution to enstire the continuous availability of tow products abour cosis and mass distrib ations to encure the the the the the A) selling concept B) societal marketing concept C) production concept D) customer driving marketing concept E) marketing concept