Please prepare an introduction for this.

Change challenges and essential skills The celebrated marketing guru Philip Kottler says: "Today, we have to run faster just to stay in place." We feel overwhelmed by change as it happens: "Everything, everywhere and all at once," as the title of the best movie for 2023 would imply. The speed of change has challenged us with modern day and realistic threats and challenges we cannot ignore. As we enter a new year, the evolving dynamics of the busi- ness world necessitate a keen understanding Of technology and innovation's transformative role in shaping customer uperiences and the future of work. Consider the challenges and changes needed to function well and succeed in an ever-changing environment: I. The illusion of infallibility challenge USINESS MATTERS Beyond the Bottom Line FRANCIS J. KONG Author and financial writer Mor- gan Housel points this out very well. When an organization or a person achieves growth and success, there exists a dangerous mindset where being right fosters unwavering confidence that one cannot be wrong. Rooted in ego and assumption, this fallacy, as highlighted by Housel, emphasizes that associating size with success can lead to hubris a precur- sor to the decline of success. A revision of this mindset is in order: Embracing humility and acknowledg- ing the fallibility of perspectives is crucial. Success should be a catalyst for continued learning and adaptability rather than a breeding ground for over- confidence. I go with the constant reminder: "Success has a very short shelf life." In this new year, we may not even have the luxury of time to bask in it and be proud of it. 2. The growth dynamics and leadership challenge Success often begets growth, yet strategies effective at one level may falter at the next. Navigating change requires nimbleness and innovation. Additionally, the individuals instrumental in reaching one level might lack the skills needed for leadership at the next, a phenomenon encap- sulated by the Peter Principle. A better way to look at this is to have organizations priori- tize adaptability in their strategies and cultivate leadership pipelines. Identifying and nurturing individuals with e requisite skills for each organizational tier is vital. 3. The complacency and decline challenge When organizations or individuals start basking in past accolades and achievements, it opens the door to decline. Housel notes that this shift allows competitors And a changing world to encroach unnoticed. A better way is to maintain a balance between confidence and vigilance. Constant awareness of market dynamics and an ongoing commitment to improvement guard against complacency. 4. The skill obsolescence challenge The competitive advantage offered by specific skills may diminish as the world evolves. Housel says it very well. "Relying on a single skill setbeing a one-trick pony leaves individuals vulnerable to a changing reality that may no longer value their expertise," which is why diversification of skills is imperative. Continuous learning and a proactive approach to acquiring new competencies ensure sustained relevance in a dynamic environment. 5. The LUCK factor challenge While luck may have played a role in past successes, relying solely on fortuitous circumstances is risky. Specific industries and businesses performed so well during the pandemic that most would not admit that luck and timing favored them; a changing reality can swiftly erode any competitive advantage gained through serendipity. Luck is never a business strategy, 90 there is a need to acknowledge the transient nature of fortune, timing, or un- expected opportunity and complement it with a foundation of skill. adaptability, and strategic foresight. Luck becomes a catalyst for success when paired with preparedness. Consider this. According to the World Economic Forum, the top skills needed in the coming year include: 1. Critical thinking and analysis: The ability to analyze complex situations critically and make informed decisions. 2. Problem solving: Addressing challenges efficiently and effectively, contributing to improved decision-making processes. 3. Resilience, stress tolerance, and flexibility: The abil- ity and skill to manage stress and adapt flexibly to evolving circumstances. 4. Digital and technology literacy: A foundational under- standing of digital tools and technologies ensuring individu- als can navigate and leverage technology effectively. 5. Creativity, originality, and initiative: Generating origi- nal ideas and taking initiative in problem-solving. 6. Leadership and social influence: Effective leadership and the ability to influence and collaborate with others are cru- Cial for success in diverse and dynamic wor.k environments. Technology use, monitoring, and control: Proficiency in monitoring, controlling, and utilizing technology is indispensable for navigating the increasingly digitized workplace. Based on this list alone; one can realize how pervasive technology is, and as I articulated many years ago in my leadership training and seminars, "Digital is not going away, and you should not be hoping that you would outlive the digital transformation because you won't." (Francis Kong's podcast "Inspirin Excellence" is now available on Spotify, Apple, Google, OF. her podcast streaming platforms.)