Question
Please provide a breakdown of how you got the answers. Thank you :) You have been in talks with an advertising agency about buying some
Please provide a breakdown of how you got the answers. Thank you :)
You have been in talks with an advertising agency about buying some 30-second spots for three of the cable channels you have been reviewing. After negotiations, the advertiser has come back to you with two pieces of information. First, they have estimated the percentage of that channel's principal shoppers will see your advertisement at least once, second is the cost of the campaign that has been negotiated with the cable channel. Use this information to answer the next questions.
"Price per thousand" is a typical way marketers compare advertising costs between different advertising options. The general equation to calculate price per thousand is as follows:
Price per Thousand=Total Cost / Total Reach 1,000.
Data table his exercise, Total Reach value is calculated as follows: TotalReach=(PrincipalShoppersWatchingChannel)(%ofPrincipalShoppersReached)1,000,000. each channel, what is the estimated cost to reach 1,000 principal shoppers at least one time with the advertising campaign? (Round to the nearest cent.) Data table his exercise, Total Reach value is calculated as follows: TotalReach=(PrincipalShoppersWatchingChannel)(%ofPrincipalShoppersReached)1,000,000. each channel, what is the estimated cost to reach 1,000 principal shoppers at least one time with the advertising campaign? (Round to the nearest cent.)
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