Please provide a very detailed instruction on how to execute a social media plan according to each of all the five steps below:

1. Determine the objective

2. Choose the social media platforms

3. Plan the content

4. Distribute and promote content

5. Measure success

If more than one objective is chose, provide estimated percentage breakdowns of the effort going into each objective (e.g., 80% advertising, 20% posting to increase loyalty).

Provide a breakdown of how an employee should allocate his/her 20 hours across the platforms (and across the objectives within each platform, if applicable). Justify the choice of platforms (high participation among target market, best targeting capabilities, high engagement potential, etc.). Plan the Content Detail matters here. The employee will be executing the content plan so he/she needs to be given: 1. A breakdown of content types: original, user-generated, co-created, or curated 2. Media types: images with captions, videos, GIFs, plain text 3. A rough style guide 4. A breakdown of value appeals in the content: utilitarian, entertainment, community 5. Examples of possible content Distribute and Promote Content Provide rough guidelines for the targeting of paid advertising on each of the social media platforms you plan to utilize. If you hope to gain followers to the social media platforms, give the employee instructions on how to obtain these followers (ad campaign to specifically gain followers, calls to action at the conclusion of videos, etc.). Measure Success Determine both (1) the most important key performance indicators (KPI's) for the employee to be checking regularly as a sign of good performance and (2) realistic goals the employee should strive to reach. Consider businesses in the same market as a benchmark to ensure goals and results are realistic.