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Please provide reference a) What is the bullwhip effect? Thoroughly explain and provide an example. b) How can the bullwhip effect impact a company's operations

Please provide reference

a) What is the bullwhip effect? Thoroughly explain and provide an example.

b) How can the bullwhip effect impact a company's operations and its marketing functions?

c) Briefly discuss at least two of the causes of the bullwhip effect?

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