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Pursuing a strategy of social responsibility and corporate citizenship Copyright by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation O helps increase a company's image rating/brand reputation, provided the company spends a meaningful amount on socially responsible activities and such spending is sustained over a multi-year period. O has the effect of boosting the company's EPS, ROE, and stock price whenever the company's spending for socially responsible activities is the highest in the industry. O helps increase a company's global sales volume and global market share of branded footwear whenever the company's annual spending for socially responsible activities is above $1 million annually. o enhances the power and effectiveness of a company's branded advertising expenditures and expenditures for search engine advertising for a period of one year following a report in the FIR that the company's spending for socially responsible activities for the most recent year was above the industry average. o boosts a company's global sales of branded and private-label footwear when a company wins one or more Corporate Responsibility Awards for Exemplary Corporate Citizenship