Question
Please provide the supporting reasons, examples and explain the details. and Analyze how PTTOR (the company) should position itself among its direct competitors in order
Please provide the supporting reasons, examples and explain the details. and Analyze how PTTOR (the company) should position itself among its direct competitors in order to offer unique and useful value for its customers in Asia.
The references or the article are as shown: https://asia.nikkei.com/Business/Food-Beverage/Thailand-s-PTTOR-to-triple-coffee-shops-overseas-to-1-000
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
