please put this in a form of essay, thanks.

Introduction:

• Wahl Clipper Corporation is an American company that manufactures grooming products for people and animals. It was founded in 1919 by Leo J. Wahl. The company is headquartered in Sterling, Illinois.
• Wahl Clipper Corporation's products include hair clippers, trimmers, shavers, and pet grooming products. The company sells its products in over 165 countries. It has 1,001 to 5,000 employees worldwide. Revenue: $100M to $500M (USD)
• Background of company - what, when, whom, where, when founded, products in the company portfolio and/or services it offers etc.
• Wahl Clipper Corporation is an American company that manufactures grooming products for people and animals. The company was founded in 1919 by Leo J. Wahl. Wahl Clipper Corporation is headquartered in Sterling, Illinois.
• The company makes and markets electric hair clippers, massagers, beard trimmers, and accessories. While it sells to the professional market, Wahl also peddles its products through retailers, such as Wal-Mart, Target, and Bed Bath & Beyond, among others. It also operates four operating divisions: Professional, Home Products, Animal, and International. Wahl boasts operations in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, India, Japan, Russia, South Africa, Spain, and the US.
• Mission statement of the company:
• The Wahl Clipper Corporation is dedicated to providing the highest quality products and services to our customers. We strive to be the leading company in the hair grooming industry by offering innovative products, excellent service, and a commitment to customer satisfaction.
• Vision statement of the company:
• The Wahl Clipper Corporation is committed to being the global leader in the hair grooming industry. We will achieve this goal by continuing to offer the most innovative and highest quality products and services to our customers.
• Company state of business - what is the current state of business? Sales growth up, down, plateau, and why? Is it a publicly traded company, and, if so what is the performance of the company stock vs. one year ago, two years ago, three years ago and graph time series data
• Wahl Clipper Corporation is a privately held company. Sales growth has been up in recent years due to the recession as more consumers look for ways to save money on haircuts.
• Competitive landscape state of business - what, when, whom, where, etc. Sales growth up, down, plateau, and why? Is it a publicly traded company, and, if so what is the performance of the company stock vs. one year ago, two years ago, three years ago and graph time series data
• The competitive landscape for Wahl Clipper Corporation includes other companies that make hair cutting products such as Andis, Oster, and Conair. Sales growth for these companies has been up in recent years due to the recession as more consumers look for ways to save money on haircuts.
• Environmental Analysis
• SWOT analysis of chosen company and key competitors
• SWOT Analysis must be graphically represented for your company and its competitors - see the example in the textbook

Wahl Clipper Corporation

• Strengths: Privately held company 100 years in business Leader in hair grooming industry Innovative products Excellent customer service
• Weaknesses: Dependence on sales to professional barbers and stylists Its reliance on a few key distributors.
• Opportunities: Expand operations into new markets Introduce new products
• Threats: Competition from other companies

Andis Company

• Strengths: Publicly traded company Over 100 years in business Leader in hair grooming industry Innovative products
• Weaknesses: A limited international presence reliance on professional customers
• Opportunities: Expand operations into new markets Introduce new products
• Threats: Competition from other manufacturers Changes in consumer preferences

Oster Professional Products

• Strengths: Publicly traded company Over 100 years in business Leader in hair grooming industry Innovative products
• Weaknesses: Reliance on professional customers
• Opportunities: Expand operations into new markets Introduce new products
• Threats: Competition from other companies

Conair Corporation

• Strengths: Publicly traded company Over 50 years in business Innovative products
• Weaknesses: Not a leader in hair grooming industry
• Opportunities: Expand operations into new markets Introduce new products
• Threats: Competition from other companies

Panasonic Corporation

• Strengths
• A long history of manufacturing electronics A wide variety of products A strong brand name A presence in international markets
• weaknesses

Reliance on professional customers

• Opportunities
• Expanding into new markets Developing new products
• Threats
• Competition from other manufacturers Changes in consumer preferences

• Introduction of New Product or New Service
• The new product being developed is a self haircut helmet. The purpose of the helmet is to allow people to cut their own hair at home. The helmet will be positioned as a high quality, easy to use product that is a fraction of the cost of going to a salon. The proposed name for the product is the "Wahl Self Cut Helmet".

Explanation:

Approach to solving the question:

• To answer this question, you will need to do some research on Wahl Clipper Corporation and its competitors. You will also need to creat a SWOT analysis for the company. Finally, you will need to come up with a name and positioning statement for the new product.

Detailed explanation:

• Wahl Clipper Corporation is an American company that manufactures grooming products for people and animals. It was founded in 1919 by Leo J. Wahl. The company is headquartered in Sterling, Illinois.
• Wahl Clipper Corporation's products include hair clippers, trimmers, shavers, and pet grooming products. The company sells its products in over 165 countries. It has 1,001 to 5,000 employees worldwide.
• The company's mission statement is "To be the brand of choice for consumers and professionals around the world."
• The company's vision statement is "To be the world's leading provider of grooming products and services."
• Wahl Clipper Corporation is a publicly traded company. The company's stock was up 3% one year ago, down 1% two years ago, and up 5% three years ago.
• The competitive landscape for the company includes Andis Company, Oster Professional Products, and Panasonic Corporation.
• SWOT Analysis
• Wahl Clipper Corporation's strengths include its strong brand name, its global reach, and its wide range of products. The company's weaknesses include its dependence on sales to professional barbers and stylists, and its reliance on a few key distributors.
• The company's opportunities include expanding into new markets, such as the home grooming market, and increasing its online presence. The company's threats include intensifying competition and the potential for declines in the professional grooming market.
• Wahl Clipper Corporation's competitors include Andis Company, Oster Professional Products, and Panasonic Corporation.
• Andis Company is a family-owned business that manufactures grooming products for people and animals. The company was founded in 1922 and is headquartered in Sturtevant, Wisconsin. Andis Company's products include hair clippers, trimmers, shavers, and pet grooming products.
• Oster Professional Products is a division of Jarden Corporation. The company manufactures grooming products for people and animals. Oster Professional Products' products include hair clippers, trimmers, shavers, and pet grooming products.
• Panasonic Corporation is a Japanese electronics company. The company's products include hair clippers, trimmers, shavers, and pet grooming products.
• Conair Corporation is an American company that manufactures grooming products for people and animals. The company was founded in 1959 and is headquartered in Stamford, Connecticut. Conair Corporation's products include hair clippers, trimmers, shavers, and pet grooming products.
• New Product
• The new product that Wahl Clipper Corporation is developing is a self-haircut helmet. The purpose of the product is to allow people to cut their own hair at home. The proposed value proposition is that the product will save people time and money by allowing them to cut their own hair. The proposed positioning statement is "The self-haircut helmet that allows you to cut your own hair at home." The name of the product is the Wahl Self-Haircut Helmet.

Key references:

• https://sea.wahl.com/
• Wahl Clipper Corporation. (n.d.). Retrieved from https://www.wahlclipper.com/
• Andis Company. (n.d.). Retrieved from https://www.andis.com/
• Oster Professional Products. (n.d.). Retrieved from https://www.osterpro.com/
• Panasonic Corporation. (n.d.). Retrieved from https://www.panasonic.com/