Please put this information into a table like the one uploaded and add the conceptual and operational definition to all 4 hypotheses.

 

1. What is the current perception of Uniqlo's brand among its target audience? How does the perception of Uniqlo's brand influence the target audience's current perception?

Hypothesis: Positive perception of Uniqlo's brand positively influences the target audience's perception, increasing brand favourability and loyalty. 

 

1. What elements influence the consumer's awareness of the brand Uniqlo? How do these elements impact consumer awareness of the brand?

Hypothesis: Advertising, product quality, brand reputation and customer experiences significantly influence consumer awareness of the Uniqlo brand.

 

 

1. Which media channels are the most effective in raising the recognition of Uniqlo among its target market? How does the choice of media channels affect the recognition of Uniqlo among the target market?

Hypothesis: The choice of effective media channels significantly impacts Uniqlo's recognition and visibility among the target market.

 

1. How can the brand awareness of Uniqlo be measured and tracked over time to observe any developments? How does the measurement and tracking of brand awareness provide insight into any developments over time?

Hypothesis: Implementing qualitative research can effectively measure and track Uniqlo's brand awareness over time. 

 

2.2

By implementing the Tutor's feedback adding independent and dependent variables to these research questions allows for a clearer understanding of the cause-and-effect relationships being investigated. 

 

Hypothesis 1

            Perception of Uniqlo's brand which is the independent variable, directly influences the target audience's current insight into the brand, which is the dependent variable. A positive brand perception is expected to lead to higher brand favourability and loyalty. Surveys assessing brand favourability, recognition and loyalty can be used to test this hypothesis. 

 

 

 

Hypothesis 2

            Elements influencing consumer awareness of Uniqlo, which is the independent variable, significantly impact consumer awareness, of the dependent variable. Advertising campaigns, product quality, brand reputation and customer experiences are hypothesised to enhance consumer awareness. 

 

Hypothesis 3

            The choice of media channels, as the independent variable, affects the recognition of Uniqlo among the target market, which is the dependent variable. This suggests using social media platforms as effective media channels.

 

Hypothesis 4

            Measurement and tracking of brand awareness, which is the independent variable, provides insights into developments over time, as the dependent variable. Surveys and social media analytics can effectively measure and track brand awareness for Uniqlo.

Research Question RQ1: Does customer satisfaction, online brand community experience and incentives improve customer loyalty? RQ2: Does a consumers online brand community experience affect their customer Hypothesis HO: Customer satisfaction, online brand community experience and incentives do not improve customer loyalty. H1: Customer satisfaction, online brand community experience and incentives improve customer loyalty. HO: A consumers online brand community experience does not affect their customer Conceptual Definition Customer loyalty (Dependent Variable): A customer's likeliness to do repeat business with a brand (Cui et al.,2018) Customer Satisfaction (Independent Variable): A subjective assessment of whether a customer is satisfied with an experience or product (Lopo et al., 2013). Online Brand Community Experience (Independent Variable) The feelings and emotions that customers associate with a particular experience related to a brand. (van de Sand et al., 2020) Incentives (Independent Variable): Reasonable compensation, motivational incentive programs, and motivational recognition of loyalty programs rewarded from a Brand (Brown, Steven,. 2005) Customer loyalty (Dependent Variable):: A customer's likeliness to do repeat business Operational Definition Customer Loyalty Measure: Average Probability, 5- point scale Customer Satisfaction Measure: Average Ratings, 5-point scale Online Brand Community Experience Measure: Average ratings, 5-point scale Incentives Measure: Average Ratings, 5-point scale Customer Loyalty Measure: Average Probability, 5- point scale