Please read below scenario:

Your best friend has just come up with an idea for a new product for killing the weeds in his yard. It's a 4-foot-long pole with an electric Taser at the end that you touch to a weed. When you pull the trigger, the Taser electrocutes the weed. The weed dies and disappears within a week. Pretty cool!

Your buddy has found a manufacturer for his Taser poles and is in the process of taking out a $50,000 loan against his house to start manufacturing.

Discuss with your friend:

Explain importance of understanding benefit of products

Analyze importance of focusing on consumer benefits

Suggest options for the benefit of the product