You are working for an organisation called Future Enterprises Ltd which has over recent years, grown its market both nationally and internationally. It now wishes to promote the right person from within the company to head up its Corporate Communications Department. In today's business world, this is a very important role.

You have applied for the post and as part of the selection process the senior management team is keen to hear your ideas on corporate communication strategies for a growing national and international organisation.

This is a great chance for you to demonstrate your knowledge of this important function, which is essential for business success and you wish to showcase your understanding of best practice principles.

This is an exciting opportunity for you to shine, make your mark and demonstrate your suitability for the role of Head of Corporate Communications.

An opportunity not to be missed!

Note:Throughout this assignment, learners can relate their answers to an organization they are familiar with, where they are employed or the center where they are studying.

Task 1

The first part of the selection process requires you to a document for submission to the interview panel in which you:

• explain the purpose of corporate communications
• assess how corporate communications link to corporate objectives
• analyse the relationship between corporate communications and corporate branding
• analyse the reasons why business organisations conduct internal and external corporate communication audits.

To gain a distinction grade you must add to your document a section that:

• reviews the importance of corporate communications to the success of a named organisation,