Please read BitGold case study (see HBS Coursepack) and answer the following questions with substantive answers in a cohesive essay. Your paper should be at least 3pages in length. Use proper grammar, spelling, citations, etc.

1. BitGold's IPO took place in Canada; however, as a global platform, BitGold aimed to appeal to users in developing countries around the world. Where should BitGold focus on acquiring users?

2. How could BitGold continue to stay on the right side of the law?

3. How could BitGold market its services to users and merchants, both in Canada and abroad?

4. Given the uneven state of the regulatory environment in the United States with respect to bitcoin startups, how should BitGold organize its US expansion?