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Please read International Trade Administration's resource, Conducting Market Research linked here: https://www.trade.gov/conducting-market-research(Links to an external site.) Discuss the benefits and drawbacks of international marketing research

Please read International Trade Administration's resource, "Conducting Market Research" linked here:

https://www.trade.gov/conducting-market-research(Links to an external site.)

  • Discuss the benefits and drawbacks of international marketing research and business development.
  • Discuss the benefits and drawbacks of using quantitative research for marketing and international business development.

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