Question
Please read the article titled Porsche's $150,000 Electric Taycan Turbo is aimed right at Tesla found here: https://www.bnnbloomberg.ca/porsche-s-150-000-electric-taycan-turbo-is-aimed-right-at-tesla-1.1311003. Question 1: Discuss Porsche's general strategy in
Please read the article titled "Porsche's $150,000 Electric Taycan Turbo is aimed right at Tesla" found here: https://www.bnnbloomberg.ca/porsche-s-150-000-electric-taycan-turbo-is-aimed-right-at-tesla-1.1311003.
Question 1: Discuss Porsche's general strategy in entering the battery-electric-vehicle (BEV) market, especially compared to their main competitor Tesla.
Question 2: As of now, Tesla has a large share of the luxury BEV market. How can Tesla exploit its current position to put Porsche at a relative disadvantage? (Hint: think about a Stackelberg model of oligopolistic competition and the value of the first mover advantage in this scenario)
Question 3: What are some strategies Porsche can implement (or had already done so) to try to mitigate the first mover advantage of Tesla? Why would these be effective? (Hint: think about product differentiation and the commitments they are making).
Question 4:How is the entrance of Porsche into the BEV luxury sedan market likely to impact prices for consumers? (Hint: think about what happens to total quantity in the market when Porsche enters and the corresponding impact on prices)
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