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? UNIVERSITY OF MENDOZA COLLEGE OF BUSINESS NOTRE DAME CONTINENTAL SHIFT: WHAT KIND OF LEADER IS SAM? MARIE-ANNE ROCHE. PRISCILLA RUMBEIHA, AND AILSA XING It is January 2 at 1:00AM in the city of Detroit. Michigan. The only source of light in the kitchen is radiating from a computer screen. Sam Byman, brows furrowed and shoulders hunched sits at the kitchen counter. poring over the company's dismal financial statements, Sam is the founder and CEO of BYM, a boutique textile and craft rug company located in Detroit. Late nights are routine for Sam, ever since the 2008 financial crisis hit the nation-and especially Detroit-hard. Since its inception in January 2000, BYM has based its main offices and factory production in Detroit. with storefronts across the United States and an online retail store. The company required a huge personal, emotional and financial investment. Starting a business had always been Sam Byman's dream: watching it grow filled Sam with pride Unwilling to dissolve the business and dismiss all the employees, some of whom have worked for Sam since the beginning. Sam is considering possible next steps. As far as Sam can tell, the only options are to declare bankruptcy or to outsource production overseas to any location where costs are cheaper. A few weeks of Internet research yielded potential sites in Peru. Uganda Cambodia, and India. Tentatively. Sam believes that Uganda is the most feasible. Sam's mother has just returned from a six-month stint of volunteer service in Entebbe. Moving to Uganda could work. because Sam's mother has a small but well-connected network there. Sam's mother volunteered with a halfway house in Entebbe where she worked with victims of domestic violence, a burden afflicting 43% of Ugandan women. (Entebbe, a large city located on Lake Victoria, has the infrastructural and economic ability to support manufacturing companies like BYM. Entebbe, home to Uganda's major airport and a sizable working-age population. offers Today, sales have slowed and profits have turned into losses. Despite recent economic growth BYM struggles to stay afloat. With dwindling cash reserves and rising costs of production in the U.S. Sam fears impending bankruptcy textile manufacturing. MENDOZA COLLEG NOTRE DAME