Question
please read the case study from the linkand analysis the question below https://cases.haas.berkeley.edu/assets/documents/promo/best-case-award-2021/2020_2_medinas_5955.pdf case study name- Medinashealth: building a medical equipment marketplace https://youtu.be/NFqBMUIcgl4 You are
please read the case study from the linkand analysis the question below
https://cases.haas.berkeley.edu/assets/documents/promo/best-case-award-2021/2020_2_medinas_5955.pdf
case study name- Medinashealth: building a medical equipment marketplace
https://youtu.be/NFqBMUIcgl4
You are Rex vancha , CMO of Medinas Health.You are concerned that the adoption rate of Asset Managers, Hospital Managers, and CFOs to join the MH network is slower than it could be. You will try to determine what's inhibiting these key stakeholders and design a marketing plan to get them on board.
1- what is the position statement
2-summary of major reason supporting your position statements - 4 reason each
3- data/evidence support 4 reason chosen above
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