Question
Please read the following article about how Amazon is manipulating product reviews: https://www.washingtonpost.com/business/economy/how-merchants-secretly-use-facebook-to-flood-amazon-with-fake-reviews/2018/04/23/5dad1e30-4392-11e8-8569-26fda6b404c7_story.html?utm_term=.cc6152d23fa1 Now, assume the role of a marketer, specifically someone focused on public
Please read the following article about how Amazon is manipulating product reviews: https://www.washingtonpost.com/business/economy/how-merchants-secretly-use-facebook-to-flood-amazon-with-fake-reviews/2018/04/23/5dad1e30-4392-11e8-8569-26fda6b404c7_story.html?utm_term=.cc6152d23fa1 Now, assume the role of a marketer, specifically someone focused on public relations, working for Amazon. From this imagined role, I need help making a brief press release/statement indicating how Amazon will respond to this situation.
Prompt from Teacher: ***Please read this portion and attend to everything this prompt asks for. It is what this assignment's rubric is based on.*** First make a decision about your target audience (are you directing your message at customers, regulators, retailers, etc.?). Next, consider your objectives with the statement. Once you do those things, figure out what you think Amazon should do to achieve those objectives. Finally, figure out the best way to explain your recommendation and package it in writing appropriate for your target audience.
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