Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Please read the following article about how Amazon is manipulating product reviews: https://www.washingtonpost.com/business/economy/how-merchants-secretly-use-facebook-to-flood-amazon-with-fake-reviews/2018/04/23/5dad1e30-4392-11e8-8569-26fda6b404c7_story.html?utm_term=.cc6152d23fa1 Now, assume the role of a marketer, specifically someone focused on public

Please read the following article about how Amazon is manipulating product reviews: https://www.washingtonpost.com/business/economy/how-merchants-secretly-use-facebook-to-flood-amazon-with-fake-reviews/2018/04/23/5dad1e30-4392-11e8-8569-26fda6b404c7_story.html?utm_term=.cc6152d23fa1 Now, assume the role of a marketer, specifically someone focused on public relations, working for Amazon. From this imagined role, I need help making a brief press release/statement indicating how Amazon will respond to this situation.

Prompt from Teacher: ***Please read this portion and attend to everything this prompt asks for. It is what this assignment's rubric is based on.*** First make a decision about your target audience (are you directing your message at customers, regulators, retailers, etc.?). Next, consider your objectives with the statement. Once you do those things, figure out what you think Amazon should do to achieve those objectives. Finally, figure out the best way to explain your recommendation and package it in writing appropriate for your target audience.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Principles of Marketing

Authors: Philip Kotler, Gary Armstrong

14th Edition

132167123, 132997266, 9780132997263, 978-0132167123

More Books

Students also viewed these Marketing questions