Please read the following case studies carefully and answer the following questions. (2.5 x 6) Case 1: Nazia Ali is the founder of Nikkis Limited, a company that makes all natural and sustainable products for skin care. The company is profitable. While profitability reduces some entrepreneurial issues, it raises some stressful considerations. She needs to decide what is next for the company. Nazia has had a number of conversations with investment teams who are enthusiastic about the company and want to invest. This builds on two previous successful attempts to raise capital through assigning equity to the investors. But this time the business is generating cash-they have cash in the bank. She faces a dilemma-to raise additional capital to grow rapidly or continue to grow more slowly using cash generated by the business. Questions: 15. Should she raise equity capital and rapidly grow the business or should she grow more slowly and maintain ownership and control? 16. Are there other options for funding growth that do not dilute equity and, therefore, would help her maintain control? 17. If she opts for bank loan in order to increase its capital and growth of the business, will she be able to cope up with pressure of bank to return the loan with high mark up rates? Case 2: Zara Limited has developed a new mixed fruit juice. The mixed fruit juice has been fortified using various vitamins and minerals. The company has decided to name the new juice as "Seasons". The company designed a unique package for the product which made it very attractive. Its price was fixed at Rs. 120 per unit. The company decided to sell this product through agents who will sell to both, the wholesalers and retailers depending upon the market to be catered. In addition to TV ads and outdoor ad campaigns, the company has decided to use internet and social media for the promotion of this new juice. Unfortunately, before launching the new juice into the market COVID-19 has emerged globally. Various Nations have lock down whole country to prevent spread COVID-19. As a result of the lockdown, the commercial and business activities have been seriously affected and the availability of the business resources such as workmen, material, transport etc. has been troubled. Resultantly, Zara Limited has to delay the launch of their new juice. Questions: 18. Quoting the lines from the above case, identify the marketing mix used by Zara Limited. 19. Suggest any other cost effective and unconventional promotional tactic that can be used by Zara Limited to have a far-reaching effect of its customer. 20. Using SWOT analysis, identify and explain the emergence of COVID-19 for Zara Limited