please read the following case study and answer questions that answer the mission and vision.

ANSWER EACH QUESTION, PLEASE DON'T WRITE IT AS A PARAGRAPH. THANK YOU.

Mission: Who are you as a business? Where is the business going? What are the businesses guiding values?

Vision: Why is the business in "business"? What are the businesses economic goals? What is the businesses core competencies and competitive advantage? How does the business view responsibilities towards shareholders, employees and communities?

Our Mission: to inspire and nurture the human spirit one person, one cup, and one neighbourhood at a time. The new Starbucks Digital Traceability tool transforms each bag of coffee beans into a digital passport, launching coffee lovers on a virtual expedition to meet farmers, roasters and baristas and to explore coffee-growing regions around the world. The Starbucks Digital Traceability tool works like this: Using a mobile device or laptop, go to traceability.starbucks.com to scan or enter the number on the back of any bag of whole bean coffee at Starbucks stores in the U.S. The mobile web app will take you to the part of the world your coffee was grown, introduce you to some of the farmers growing coffee there, and even let you meet some of the roasters who transformed the green coffee beans into your favourite roast. Developed in collaboration with Conservation International, a non-profit committed to environmental protection, C.A.F.E. Practices launched in 2004 as a comprehensive set of social, economic, environmental and quality guidelines for how coffee should be ethically sourced. What I love most about this tool is how it takes coffee drinkers directly to the places where coffee is grown and to the people who grow it. This is where Conservation International and Starbucks mission to make coffee truly sustainable began, and where the heart of our work will always be, said Bambi Semroc, Conservation Internationals senior vice president for Sustainable Lands and Waters. The traceability tool is more than transparency for the consumer its a journey that brings coffee drinkers along with us on our efforts to support the farmers and nature that make coffee possible. With this platform we also have opportunity to share more information with coffee producers about where their coffee went and what it became, Kroon said. For many farmers growing coffee is more than just a job, its their passion and their lifes work work that is celebrated and enjoyed around the world.