Please read the following case very carefully and then answer all 8 questions: Dominos is a multinational fast-food company that recently launched the 'Thickshake' drink across Australia. Domino's OUR SPECIAL STORE DOMINO'S DOMINO'S INSIDE MENU OFFERS FINDER INSTAGIFT FRANCHISE DOMINO'S - 131 888 LOG IN I SIGN UP START YOUR ORDER DELIVERY DR PICK UP MALTED VANILLA THICKSHAKE MENU DESCRIPTION Handcrafted Traditional Malted Vanilla Thickshake made with real all natural ice cream, not soft serve. Made at -14 degrees for the thickest thickshake ever! (2780kj^) ORDER NOW Source: https://www.dominos.com.au/menu-drinks/malted-vanilla-thickshake-500248 In the last few months, the Dominos store manager in Frankston has received a number of complaints from customers who are 'unhappy' with the "Thickshake'. Dominos management team at the head office in Brisbane are unsure what actions to take as they first need to better understand what product components or attributes are 'unsatisfactory'. Your marketing research company has been commissioned by Dominos to collect more information at the Frankston store to "measure customer satisfaction' with the 'Thickshake'. Your marketing research company intends to collect primary data through conducting a consumer survey using a highly structured closed-ended questionnaire format. The Dominos management team has given your company three weeks to submit a formal research report.Question 1a Identify a relevant consumer-related research problem. State the management decision problem and two research problems related to this problem. (10 marks) Question 1b Outline the procedure for conducting personal in-depth interviews. Explain if your proposal will include in-depth interviews or not. (10 marks) Question lc Will your research design be longitudinal or crosssectional? Explain your reasoning. (10 marks) Question 1d Describe how you will measure satisfaction. In your answer provide the question(s) that you will include in your questionnaire and identify their measurement level. (15 marks) Question 1e Briey outline an appropriate probability sampling technique that your research team could use to recruit participants for this study. Discuss two strengths and two possible weaknesses of the sampling technique. (15 marks) Question If An important step in the survey research process is editing and cleaning. Explain in detail how you would edit and clean the data. (10 marks). Question 1g Describe if you will be using a one sample t-test in the analysis. Explain your reasoning. (15 marks). Question 1h Describe how you plan to present the results in the research report that will be submitted to the management team. (15 marks)