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Please read the following set questions and answer . Events are a key component of experiential marketing and enable organizations to advertise and launch products.
Please read the following set questions and answer
. Events are a key component of experiential marketing and enable organizations to advertise and launch products. In 2022, Njomane breweries is considering launching Nomahele on the market. Assuming you are a marketing manager of Njomane breweries and you have been tasked to organize an event to launch a new product. advise management which type 01 budgeting they should adopt for this event between task objective and percentage of sales. You are tasked to do the following. . Discuss the two types of budgeting viz. task objective and percentage of sales 8 Marks . Recommend and justify the type of budgeting suitable for this event by providing three reasons 9 Marks . A Gantt chart is a useful tool for managing events. Discuss three reasons why marketing managers should use a Gantt chart when organizing marketing events. 10 . Discuss the difference between brand value and brand strength. You need to provide South African brands as examples when discussing the two concepts. 15 MarksStep by Step Solution
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