Question
Please read the following source then answer the question: https://www.scmp.com/economy/china-economy/article/3149569/chinas-millennials- embrace-local-brands-fast-fashion-giants 1.3. Based on the case study and additional research, develop a marketing plan for
Please read the following source then answer the question: https://www.scmp.com/economy/china-economy/article/3149569/chinas-millennials- embrace-local-brands-fast-fashion-giants
1.3. Based on the case study and additional research, develop a marketing plan for H&M that will assist the organisation to regain the Chinese market (30)
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
