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Please read the mini case study ATTACHED :TheXboxKinectin Europe the key part of a Guinness World Record and answer the following questions: Needat-least3 APA citations-
Please read the mini case study ATTACHED:TheXboxKinectin Europe the key part of a Guinness World Recordand answer the following questions:
Needat-least3 APA citations- Journals, Scholarly articles, Newspapers, magazines (professional resources only)
- 1) Despite the single recommended price announced for the region, why are the prices of theXboxKinectdifferent across Europe?
2) Why is Europe a key element in the success of theXboxKinect? What market characteristics explain the phenomenon?
3) Given the information in the case study, what marketing strategies has Microsoft used forKinectin Europe, and what further elements do you think contribute to this success?
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