Please refer to the case study of Banorte Movil: Data-Driven Mobile Growth.

1. What should Banorte do to improve its mobile app adoption rates? Can Banorte Mvil reach its 4-million-user goal by 2020?

2. Which customer segments should be targeted for adoption first? What are their characteristics?

3. What would you recommend the ABU unit to try next?

a.How can they drive app adoption?

b.How can they induce customers to use the app for revenue generating activities?

c. Any other ideas or suggestions you may have?

4. What should be Banorte's long-term omnichannel strategy? What role do branch offices play,and how important will they be in the future? What about ATMs?