( Please refer to the folder Excel Files on Blackboard for the required monthly returns and factor data for these data problems)

Estimate the Fama and French-3 model (calculate the factor loadings and alpha) using the monthly returns for last 5 years for Google( GOOG). Use the Factor Loadings for GOOG and expected annual returns or risk premia for the three Fama and French factors to estimate the annual risk premium (ER-rf) for GOOG.