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Please refer to the link( https://drive.google.com/drive/folders/1G8UUFjHft4OPF0ZzyOFHRDKCKZH5oi19 ) and answer the following questions: Run conjoint analysis to determine the predicted market share of the proposed new
Please refer to the link( https://drive.google.com/drive/folders/1G8UUFjHft4OPF0ZzyOFHRDKCKZH5oi19 )
and answer the following questions:
- Run conjoint analysis to determine the predicted market share of the proposed new product design. Based on the predicted market share, how many cases of this beer Kirin will be able to sell (the total size of imported beer market in the US is 50 million cases)?How good is this predication?
- Run conjoint analysis to find 5 optimal new product designs and their predicted market share. Based on the results, what design would you propose for the new beer?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
